Instant Articles on Facebook

Facebook has announced yesterday that they are launching a brand new product for publishers called “Instant Articles”. The latest novelty coming from Facebook should help publishers create fast, interactive articles on Facebook. It will allow publishers to post content directly to Facebook and keep 100% revenue from ads they sell against their stories. This means that Facebook will start hosting content from publishers directly on its platform and the content published this way should load quickly on users’ mobile phones.

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Multiple Choice Quiz + App – put your fans to the test!

Multiple Choice Quiz + presents text, images, video, animation and sound in an integrated way enabling administrators to create complex yet entertaining campaigns that will elicit strong user response. Broad range of interactive media exhibit dynamic content through videos, pictures, animations etc. providing high virality level due to entertaining impact on people. Be THE buzz word of the day! 

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Facebook News Feed is becoming more “friendlier”

Yet again, Facebook is trying to improve user experience by improving the quality of content we see in our News Feeds. This time they’ve decided to make our News Feeds “friendlier”. What does this mean?

This means that the content published by your close friends will be prioritized over the content published by business pages. In other words, content from your close friends will be shown higher up and posts published by business pages will go down. So, you’ll see fewer of such stories now.

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The full story behind Facebook pages’ “Like” downfall – how much “Likes” did you lose?

As we wrote in our previous articles, Facebook recently decided to remove all inactive accounts from fan pages’ Like count. And some pages really saw significant decline in numbers of Likes. Let’s dig deeper to see what preceded this action. Because we think this is just the final punch to (almost) all fake stuff on Facebook.

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Why is Facebook removing inactive accounts from business pages?

Many people have already written about new Facebook decision to change the way how fan page Likes are counted, starting with removing inactive accounts from Like count, and what we can expect. We’ve decided to give our version, with the reference to some past events that led to this action. We started discussing this subject in our previous article “Facebook is changing the way it counts Likes”, and now we’ll continue.

1. Why Facebook likes to change their game rules – frequently?  

As we all know Facebook is updating its policies regularly, based on serious researches and surveys they conduct on regular basis. We all remember organic reach drop, click-bait articles restriction or like-gate ban. Facebook is not just restricting or banning things, but they also regularly improve this platform by introducing new apps or features like call-to-action button or new video features on pages. This is just the tip of an iceberg, for sure. So, the latest decision to clean their “playground” didn’t happen out of the blue. Without serious thinking and analyzing. Continue reading »

Facebook is changing the way it counts Likes

If you’ve noticed the number of fans on your business fan page is lower than it used to be, don’t panic. It’s not your fault. This is a result of the latest action we can call “memorialized and voluntarily deactivated accounts cleansing”, done by Facebook. Facebook has announced they will update the way Page likes are counted by removing those ‘suspicious’ accounts. This action was officially announced March 5 in the article called “Making Page Likes More Meaningful”.

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Native Facebook videos have the highest reach – it’s official now!

We recently wrote about changes Facebook started to introduce from 2013, which were all related to one thing – videos. And they all led to what we are witnessing now – native Facebook videos becoming the best organic reach generators!

Mark Zuckerberg recently announced Facebook’s Q4 2014 report showing some really interesting information especially about videos, saying that Facebook now reports 3+ billion video views on Facebook. PER DAY! Last November he even said that in 5 years most Facebook content would be video which is clearly true when we look at the numbers published in this last Q4 report.

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We also quoted in our article what socialbakers.com published about the rise of FB videos which all definitely led to what has been now officially confirmed by socialbakers.com as well – native Facebook videos reach more fans than any other post type! Continue reading »

Facebook will expose ads Relevance Score

We all know that Google AdWords has Quality Score as one of their main ‘tools’ for checking the quality of ads served to their users. By checking keywords and landing pages triggered by selected keywords, Google evaluates ads from 1 to 10 and the higher the score is, the better the ad is. Logical. This is actually checking the quality of user experience because if user really got what he wanted when he clicked the ad, than this ad is successful and relevant. And good. And has higher ad position and costs less. Easy.

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And now Facebook marketers will get something like this called “Relevance Score”. Again because Facebook’s main intention (as usual for everything they update) is to improve ads quality. Facebook is also using algorithms to calculate ads value and depending on these results they serve best ads and set right prices. The same logic as Google – the better the ad is its price is lower and it has higher relevancy resulting in better positioning. Continue reading »

Facebook new video features on pages – Featured video & Playlists

1. Facebook new video features for fan pages are coming soon

Way back to 2013, Facebook started testing and experimenting with new video features for fan pages and all options and advantages which can come out from this valuable media. Or, as they called it in one of their official blog posts from Facebook for Business:richer storytelling format for advertisers.”

Really brilliant definition what videos can actually become if used smartly. In marketing purposes. Facebook started testing easier ways to watch videos in News Feed way back in September 2013. And all this, of course, was done with one main intention they always like to stress somehow (sometimes even directly – they just want to improve the quality of UX and provide the best quality service to all – business and ordinary users). And this is, of course, more than OK. Especially if this platform has more than a billion users.

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Not to make this intro too long, Facebook started working on richer storytelling format for advertisers. And they officially announced it and explained it in details in December 2013. Continue reading »

Facebook Calls-to-Action Button Available!

Is Calls-to-action button the second name for ‘peacemaking process’?  

Facebook has recently released information that fan and business pages will get a new great feature to boost their desired actions. Yes, call-to-action buttons should be the second name for ‘peacemaking process’ between Facebook and fan pages which were more than frustrated by numerous algorithm changes which actually hit pages’ organic reach. And did it really hard.

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The whole story started a long time ago and went step-by-step. We fallowed the whole process which eventually led to (not so) official (yet official) announcement that Facebook will (is) no longer free social network platform for business players. Continue reading »

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