Are Timeline promotions violating Facebook advertising rules?

Facebook announced yesterday they are “introducing a series of new educational and enforcement efforts for people discussing the private sale of regulated items”. These new rules will apply to both Facebook and Instagram, as part of Facebook.

Facebook new advertising rules

After opening Timelines for promotions in August last year, Facebook started to face serious risks of people sharing and advertising prohibited goods such as weapons, alcohol or adult products and gaming. Although Facebook is not the place to sell or buy goods, Pages and Timelines can be used to promote and advertise services and products, with clear calls to actions. Facebook’s biggest concerns are private sales, since these offers are most likely to go beyond advertising policies.

Facebook has strict advertising policies but even with such strict rules, “shit-storms” can happen. In order to avoid such risks, Facebook is strengthening these rules.

These are the new rules Facebook introduced yesterday:

  • Any time we receive a report on Facebook about a post promoting the private sale of a commonly regulated item, we will send a message to that person reminding him or her to comply with relevant laws and regulations. We will also limit access to that post to people over the age of 18.
  • We will require Pages that are primarily used by people to promote the private sale of commonly regulated goods or services to include language that clearly reminds people of the importance of understanding and complying with relevant laws and regulations, and limit access to people over the age of 18 or older if required by applicable law.
  • We will provide special in-app education on Instagram for those who search for sales or promotions of firearms.
  • We will not permit people to post offers to sell regulated items that indicate a willingness to evade or help others evade the law. For example, private sellers of firearms in the U.S. will not be permitted to specify “no background check required,” nor can they offer to transact across state lines without a licensed firearms dealer.

Read more  on Facebook and Instagram new measures.

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