» Monthly Archives: September 2014

People-based marketing and cross-device marketing done by Facebook

Facebook has decided to challenge Google for real! The latest announcement coming from Facebook says they are launching a new version of Atlas ad platform, acquired by Facebook last year from Microsoft. What does this mean and why are we saying that Facebook is challenging Google?

Well, as stated in blog post informing us on this latest update, Atlas ad platform has been completely rewritten and redesigned to not only get a new interface but new abilities as well. And these new abilities are those that are challenging Google’s AdSence seriously.

Atlas_ad_platform_by_Facebook

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Facebook Media – a brand new go-to source for the best FB performances

Facebook Media – a brand new go-to source for the best FB performances 

Facebook Media is the brand new service and go-to source dedicated to those who use this social media network for marketing activities. Since the number of those who use this network to market their company, business, brand, products and services is rising rapidly each day, Facebook has once again decided to surprise them with a new site, Facebook Media, that will help them connect with their audience in the right way. You can actually read this as “the best quality way”.

Facebook_Media
Facebook Media – your new media adviser

Now, alongside Facebook for Business dedicated to advertisers looking for specific guidance and support, we have a new similar tool dedicated to members of media, public figures and different organizations (as Nick Grudin, Director of Media Partnerships at Facebook, said in its post when introducing this new service). Continue reading »

Facebook App Settings Latest Update

Facebook App Settings Latest Update 

Would you be surprised if we tell you Facebook has done some changes lately? We are pretty much sure your answer is: Again?!?”

Yes, new things are coming from Facebook almost every day. We think it is not so bad as long as it doesn’t endanger fan page reach no more.

And yes, this time it is a good news for all Facebook users since the latest change “endangers” apps, but those for which we are often not so sure where and when they came from. We are speaking mostly about thousands of entertaining apps, for instance “Which drink describes you best”. People easily tend to click on such apps to enjoy funny results they get and to share them with friends making these apps highly viral. Which is fine.

But people also tend to easily forget that each app requires login process that enables access to certain personal data they’ve accepted to share with the app in order to use it.

Just take a look for yourself to see how many of these are attached to your profile which you’ve probably forgot about – https://www.facebook.com/settings?tab=applications

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