News Feed algorithm updates are all about timing!
Facebook has officially announced yesterday they will be rolling out new News Feed ranking algorithm improvement to bring more timely stories to their users.
What does this mean, besides potential stress each time something new comes out from Facebook?
This time we cannot say clearly is this new update good or bad because it depends on an angle of looking at it. If you use Facebook for personal pleasure only, meaning you have personal profile and use this network to connect with friends and inform on trendy stories, then this update is good for you. If you use Facebook for business, meaning you have business page, then it might be bad.
The latest changes will enable people to see more timely stories from their friends and pages they like. This means that Facebook will start showing trendy stories higher up in the News Feed as soon as they occur so that people can see what others have to say about them.
“Our goal with News Feed is to show everyone the right content at the right time so they don’t miss the stories that are important to them. We’ve heard feedback that there are some instances where a post from a friend or a Page you are connected to is only interesting at a specific moment, for example when you are both watching the same sports game, or talking about the season premiere of a popular TV show. There are also times when a post that is a day or two old may not be relevant to you anymore. Our latest update to News Feed ranking looks at two new factors to determine if a story is more important in the moment than other types of updates.
This means that when a friend or Page you are connected to posts about something that is currently a hot topic of conversation on Facebook, that post is more likely to appear higher up in News Feed, so you can see it sooner. Early testing of a small percentage of posts has shown that this update on average leads to a more than 6% increase in people engaging with these stories (e.g., more people share, comment, like or click).”
This might be bad for business fan pages since it seems like they’ll have to put lots of effort into being “trendy” in order to still be visible and reach fans. Someone even very wisely concluded in Mari Smith’s post on this topic that News Feed will actually turn into a “Trend Feed”.
Beside just timing, the other thing that Facebook is going to monitor more closely is the rate at which people are liking or commenting on a post. This means that Facebook will pay more attention on engagement posts achieve in moment of publishing and after. If some post is liked, shared and commented a lot in the moment of publishing and couple of hours later it doesn’t trigger any interest, this sends clear signal to Facebook that this post has limited potential in terms of relevancy. This means that such post will appear higher in News Feed earlier on and will soon drop down. Facebook will use these signals when deciding on which stories they’ll bump in News Feed.
If you are a fan page owner for you this means only one – just continue to post good quality, timely content that is highly relevant to your audience. Something we are quite sure you are doing already!
Do you think this will turn News Feed into Trend Feed?