» Monthly Archives: December 2014

Call to Action buttons for Facebook pages – NEW feature coming soon

In November Facebook introduced update to News Feed which hit Facebook pages that are over promotional, meaning they publish content which is too pushy for their public. Salesy in other words. This is something Facebook decided not to support based on survey results which clearly indicated people don’t like to see such posts in their News Feed. When they follow some page, people expect to see content that is relevant to them, interesting stories, valuable and not just promotions and ads “dressed up” as regular posts.

Just to remind you which content is considered as over promotional:

  1. Posts that solely push people to buy a product or install an app
  2. Posts that push people to enter promotions and sweepstakes with no real context
  3. Posts that reuse the exact same content from ads

Continue reading »

Facebook Keyword Search: easy way to search and find things on Facebook

We are already well familiar with the fact Facebook likes to change and “shake” things frequently and add new features on regular basis. So, this time Facebook came with announcement regarding Keyword Search. This is actually an update to Graph Search that allows people to search things by keywords.

As of today some of you will be able to search and find your friends’ posts, posts you liked but didn’t have time to read or watch at that moment, people, places, pictures, videos, events, apps etc. just by typing certain keywords in the search box at the top of your page. This new update is, again, based on the feedback received from the users which is great, of course. But, on the other hand we can also say that Facebook is definitely trying to enlarge its dominance allowing people to easily search and find things they want and need. But, is Facebook striving toward some of search engines’ powers? Shall we say Facebook is throwing down the gauntlet to Google?

Facebook_Keywords_Search

Continue reading »

How to organize the best viral voting campaign on your FB fan page

Would you like to engage and win more fans for your Facebook fan page? Organize  creative and viral photo contest on your Facebook fan page with megafanapps.com Photo Voting App! Images will be “Liked” and shared among fans – great word-of-mouth!

Photo Voting Standard, Advanced and Pro Edition is the app which implements your photo contests on your Facebook fan page nice and easy. You increase the attractiveness of your fan page and offer a unique and interesting content for your customers. This will be spread as word-of-mouth and make your contest viral: more fans, more return visits!

Photo Voting App

Continue reading »