» Monthly Archives: January 2015

Facebook new video features on pages – Featured video & Playlists

1. Facebook new video features for fan pages are coming soon

Way back to 2013, Facebook started testing and experimenting with new video features for fan pages and all options and advantages which can come out from this valuable media. Or, as they called it in one of their official blog posts from Facebook for Business:richer storytelling format for advertisers.”

Really brilliant definition what videos can actually become if used smartly. In marketing purposes. Facebook started testing easier ways to watch videos in News Feed way back in September 2013. And all this, of course, was done with one main intention they always like to stress somehow (sometimes even directly – they just want to improve the quality of UX and provide the best quality service to all – business and ordinary users). And this is, of course, more than OK. Especially if this platform has more than a billion users.

Facebook_Featured_Video

Not to make this intro too long, Facebook started working on richer storytelling format for advertisers. And they officially announced it and explained it in details in December 2013. Continue reading »

Facebook Calls-to-Action Button Available!

Is Calls-to-action button the second name for ‘peacemaking process’?  

Facebook has recently released information that fan and business pages will get a new great feature to boost their desired actions. Yes, call-to-action buttons should be the second name for ‘peacemaking process’ between Facebook and fan pages which were more than frustrated by numerous algorithm changes which actually hit pages’ organic reach. And did it really hard.

Facebook_Call_ to_ action_button

The whole story started a long time ago and went step-by-step. We fallowed the whole process which eventually led to (not so) official (yet official) announcement that Facebook will (is) no longer free social network platform for business players. Continue reading »