» Monthly Archives: April 2015

Multiple Choice Quiz + App – put your fans to the test!

Multiple Choice Quiz + presents text, images, video, animation and sound in an integrated way enabling administrators to create complex yet entertaining campaigns that will elicit strong user response. Broad range of interactive media exhibit dynamic content through videos, pictures, animations etc. providing high virality level due to entertaining impact on people. Be THE buzz word of the day! 

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Facebook News Feed is becoming more “friendlier”

Yet again, Facebook is trying to improve user experience by improving the quality of content we see in our News Feeds. This time they’ve decided to make our News Feeds “friendlier”. What does this mean?

This means that the content published by your close friends will be prioritized over the content published by business pages. In other words, content from your close friends will be shown higher up and posts published by business pages will go down. So, you’ll see fewer of such stories now.

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The full story behind Facebook pages’ “Like” downfall – how much “Likes” did you lose?

As we wrote in our previous articles, Facebook recently decided to remove all inactive accounts from fan pages’ Like count. And some pages really saw significant decline in numbers of Likes. Let’s dig deeper to see what preceded this action. Because we think this is just the final punch to (almost) all fake stuff on Facebook.

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Why is Facebook removing inactive accounts from business pages?

Many people have already written about new Facebook decision to change the way how fan page Likes are counted, starting with removing inactive accounts from Like count, and what we can expect. We’ve decided to give our version, with the reference to some past events that led to this action. We started discussing this subject in our previous article “Facebook is changing the way it counts Likes”, and now we’ll continue.

1. Why Facebook likes to change their game rules – frequently?  

As we all know Facebook is updating its policies regularly, based on serious researches and surveys they conduct on regular basis. We all remember organic reach drop, click-bait articles restriction or like-gate ban. Facebook is not just restricting or banning things, but they also regularly improve this platform by introducing new apps or features like call-to-action button or new video features on pages. This is just the tip of an iceberg, for sure. So, the latest decision to clean their “playground” didn’t happen out of the blue. Without serious thinking and analyzing. Continue reading »

Facebook is changing the way it counts Likes

If you’ve noticed the number of fans on your business fan page is lower than it used to be, don’t panic. It’s not your fault. This is a result of the latest action we can call “memorialized and voluntarily deactivated accounts cleansing”, done by Facebook. Facebook has announced they will update the way Page likes are counted by removing those ‘suspicious’ accounts. This action was officially announced March 5 in the article called “Making Page Likes More Meaningful”.

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