If you’ve noticed the number of fans on your business fan page is lower than it used to be, don’t panic. It’s not your fault. This is a result of the latest action we can call “memorialized and voluntarily deactivated accounts cleansing”, done by Facebook. Facebook has announced they will update the way Page likes are counted by removing those ‘suspicious’ accounts. This action was officially announced March 5 in the article called “Making Page Likes More Meaningful”.
Why Like Count has changed for some fan pages?
Starting March 12 Facebook page admins started to witness lower like total for their pages. The initial announcement from March 5, when Facebook for businesses published their explanation regarding their action of removing inactive Facebook accounts, said what page admins should expect:“Over the coming weeks, Page admins should expect to see a small dip in their number of Page likes as a result of this update. It’s important to remember, though, that these removed likes represent people who were already inactive on Facebook. Going forward, any accounts that are voluntarily deactivated or memorialized will be removed from a Page’s like count. If a deactivated account is reactivated, the account will be re-added to a Page’s like count. Everyone benefits from meaningful information on Facebook. It’s our hope that this update makes Pages even more valuable for businesses.”
This process is still not finished so you should pay attention on numbers, if you care, in order to see how many likes you’ve lost. If you run a small fan page, with just dozens of fans, you won’t feel a thing. Or the impact will be so small, you’ll not even notice. But, big pages with millions of fans will definitely see serious numbers missing from their like count. But, they shouldn’t be worried. These likes (coming from false or deactivated profiles) were not their real fans after all. Lower numbers will definitely help pages rise their reach since only genuine fans will remain, which means chances they’ll see stories published on the pages they follow are much higher. And that is a really good news!
So, even though we’ve heard complains and voices rising against Facebook’s frequent policy updates, including this one regarding like count changes, those savvy ones immediately realized this is a very good decision which will provide more accurate and honest results.
It’s not of a big secret some people have created multiple profiles for different reasons. And then either forgot about them or used them for some time and then deactivated them. But likes they gave to some pages stayed, although these profiles were no longer in use. So, how valid are those Likes? Not at all! So if this is so, why to have them? Simple!