In November Facebook introduced update to News Feed which hit Facebook pages that are over promotional, meaning they publish content which is too pushy for their public. Salesy in other words. This is something Facebook decided not to support based on survey results which clearly indicated people don’t like to see such posts in their News Feed. When they follow some page, people expect to see content that is relevant to them, interesting stories, valuable and not just promotions and ads “dressed up” as regular posts.
Just to remind you which content is considered as over promotional:
- Posts that solely push people to buy a product or install an app
- Posts that push people to enter promotions and sweepstakes with no real context
- Posts that reuse the exact same content from ads
We are already well familiar with the fact Facebook likes to change and “shake” things frequently and add new features on regular basis. So, this time Facebook came with announcement regarding Keyword Search. This is actually an update to Graph Search that allows people to search things by keywords.
As of today some of you will be able to search and find your friends’ posts, posts you liked but didn’t have time to read or watch at that moment, people, places, pictures, videos, events, apps etc. just by typing certain keywords in the search box at the top of your page. This new update is, again, based on the feedback received from the users which is great, of course. But, on the other hand we can also say that Facebook is definitely trying to enlarge its dominance allowing people to easily search and find things they want and need. But, is Facebook striving toward some of search engines’ powers? Shall we say Facebook is throwing down the gauntlet to Google?
Would you like to engage and win more fans for your Facebook fan page? Organize creative and viral photo contest on your Facebook fan page with megafanapps.com Photo Voting App! Images will be “Liked” and shared among fans – great word-of-mouth!
Photo Voting Standard, Advanced and Pro Edition is the app which implements your photo contests on your Facebook fan page nice and easy. You increase the attractiveness of your fan page and offer a unique and interesting content for your customers. This will be spread as word-of-mouth and make your contest viral: more fans, more return visits!
All about Facebook updates that apply from January 1, 2015
If you haven’t noticed yet, Facebook is officially informing you about updates which will start to apply from January 1, 2015. Check your Globe icon at the top blue menu bar and look if you have received notification from Facebook. If yes, click to read what will be new. We are delivering just a slice of content.
And again we are facing novelties coming from Facebook related to fan pages’ organic reach. Facebook business pages were already struggling to organically reach fans for quite some time and now we got official confirmation about something we were already familiar with. We wrote about Facebook’s organic reach decline and fact that reality is very harsh for fan pages which are trying to communicate with their fans organically. Now Facebook came up with the latest change that once again affects Facebook’s News Feed Algorithm.
Reservation App is made for business!
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This great social media tool is a real-time online reservation network adjustable to fit and suit different business types – from retailers to different service industries.
Reservation App is ideal for restaurants, hotels, dentists, medical services, beauty parlours, barber shops, repair services etc. All of them can use this app to make their services available through this widget. It manages the most important activities, crucial for your business: reservations and appointments scheduling. Continue reading
Facebook has announced new updates for its API (application programming interface). This is a new 2.2 API version rolled out on October 30, 2014. Facebook says that this newest version will be available at least until October 30, 2016.
If you are marketer, running online marketing campaigns for your clients, you are well aware of amount of work you have each day. Social media became dominant compared to “traditional media”, so marketing focus shifted to online sphere as well. With so many social media channels available, it is hard to manage all profiles and pages and be at the right place in the right time for each of them. And you know how important it is to be present in the moment when your audience is there! But, sometimes it is almost impossible to be online when most of your fans are. What to do then? Don’t worry. There is a solution.
Even if your public lives in totally opposite time zone than yours, you can still reach them if you use the right tool for that. Continue reading