Facebook has announced yesterday that they are launching a brand new product for publishers called “Instant Articles”. The latest novelty coming from Facebook should help publishers create fast, interactive articles on Facebook. It will allow publishers to post content directly to Facebook and keep 100% revenue from ads they sell against their stories. This means that Facebook will start hosting content from publishers directly on its platform and the content published this way should load quickly on users’ mobile phones.
Yet again, Facebook is trying to improve user experience by improving the quality of content we see in our News Feeds. This time they’ve decided to make our News Feeds “friendlier”. What does this mean?
This means that the content published by your close friends will be prioritized over the content published by business pages. In other words, content from your close friends will be shown higher up and posts published by business pages will go down. So, you’ll see fewer of such stories now.
As we wrote in our previous articles, Facebook recently decided to remove all inactive accounts from fan pages’ Like count. And some pages really saw significant decline in numbers of Likes. Let’s dig deeper to see what preceded this action. Because we think this is just the final punch to (almost) all fake stuff on Facebook.
Many people have already written about new Facebook decision to change the way how fan page Likes are counted, starting with removing inactive accounts from Like count, and what we can expect. We’ve decided to give our version, with the reference to some past events that led to this action. We started discussing this subject in our previous article “Facebook is changing the way it counts Likes”, and now we’ll continue.
1. Why Facebook likes to change their game rules – frequently?
As we all know Facebook is updating its policies regularly, based on serious researches and surveys they conduct on regular basis. We all remember organic reach drop, click-bait articles restriction or like-gate ban. Facebook is not just restricting or banning things, but they also regularly improve this platform by introducing new apps or features like call-to-action button or new video features on pages. This is just the tip of an iceberg, for sure. So, the latest decision to clean their “playground” didn’t happen out of the blue. Without serious thinking and analyzing. Continue reading
If you’ve noticed the number of fans on your business fan page is lower than it used to be, don’t panic. It’s not your fault. This is a result of the latest action we can call “memorialized and voluntarily deactivated accounts cleansing”, done by Facebook. Facebook has announced they will update the way Page likes are counted by removing those ‘suspicious’ accounts. This action was officially announced March 5 in the article called “Making Page Likes More Meaningful”.
We recently wrote about changes Facebook started to introduce from 2013, which were all related to one thing – videos. And they all led to what we are witnessing now – native Facebook videos becoming the best organic reach generators!
Mark Zuckerberg recently announced Facebook’s Q4 2014 report showing some really interesting information especially about videos, saying that Facebook now reports 3+ billion video views on Facebook. PER DAY! Last November he even said that in 5 years most Facebook content would be video which is clearly true when we look at the numbers published in this last Q4 report.
We also quoted in our article what socialbakers.com published about the rise of FB videos which all definitely led to what has been now officially confirmed by socialbakers.com as well – native Facebook videos reach more fans than any other post type! Continue reading
We all know that Google AdWords has Quality Score as one of their main ‘tools’ for checking the quality of ads served to their users. By checking keywords and landing pages triggered by selected keywords, Google evaluates ads from 1 to 10 and the higher the score is, the better the ad is. Logical. This is actually checking the quality of user experience because if user really got what he wanted when he clicked the ad, than this ad is successful and relevant. And good. And has higher ad position and costs less. Easy.
And now Facebook marketers will get something like this called “Relevance Score”. Again because Facebook’s main intention (as usual for everything they update) is to improve ads quality. Facebook is also using algorithms to calculate ads value and depending on these results they serve best ads and set right prices. The same logic as Google – the better the ad is its price is lower and it has higher relevancy resulting in better positioning. Continue reading
In November Facebook introduced update to News Feed which hit Facebook pages that are over promotional, meaning they publish content which is too pushy for their public. Salesy in other words. This is something Facebook decided not to support based on survey results which clearly indicated people don’t like to see such posts in their News Feed. When they follow some page, people expect to see content that is relevant to them, interesting stories, valuable and not just promotions and ads “dressed up” as regular posts.
Just to remind you which content is considered as over promotional:
- Posts that solely push people to buy a product or install an app
- Posts that push people to enter promotions and sweepstakes with no real context
- Posts that reuse the exact same content from ads
We are already well familiar with the fact Facebook likes to change and “shake” things frequently and add new features on regular basis. So, this time Facebook came with announcement regarding Keyword Search. This is actually an update to Graph Search that allows people to search things by keywords.
As of today some of you will be able to search and find your friends’ posts, posts you liked but didn’t have time to read or watch at that moment, people, places, pictures, videos, events, apps etc. just by typing certain keywords in the search box at the top of your page. This new update is, again, based on the feedback received from the users which is great, of course. But, on the other hand we can also say that Facebook is definitely trying to enlarge its dominance allowing people to easily search and find things they want and need. But, is Facebook striving toward some of search engines’ powers? Shall we say Facebook is throwing down the gauntlet to Google?
All about Facebook updates that apply from January 1, 2015
If you haven’t noticed yet, Facebook is officially informing you about updates which will start to apply from January 1, 2015. Check your Globe icon at the top blue menu bar and look if you have received notification from Facebook. If yes, click to read what will be new. We are delivering just a slice of content.