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If you need all the latest news about applications for Facebook fan pages, find it here.

Tab Apps with images are officially back

It has been officially confirmed we were right when we said yesterday Tab Apps have won a jackpot with the latest Facebook page timeline design. Tab Apps with images are back to stay! It makes sense since applications are a professional way of promotion on Facebook and the best solution available for businesses to collect personal data from their fans in order to convert them into customers.

If this is so, it really didn’t make no sense to remove these tools and disable businesses to use them for future promotions and advertising. Decision to change design layout from the one presented on Monday to the one rolled out yesterday has definitely confirmed the importance of applications for Facebook fan pages.  

Is Facebook Page new design better than before?

The answer is – yes!

And we will explain you why.

It seems as if Facebook really likes playing hide-and-seek with its users! Big announcement on Monday regarding the new Page design has shocked many administrators and page managers. Facebook presented a new look for corporate pages, changing the appearance for both Page administrators and Page visitors/fans. The new look has been presented as a more “streamlined” one. Facebook stated their main intention with these changes is to help admins easily find tools they use the most by highlighting some additional features inside Admin Panel, such as information about running ads. Continue reading »

Tab Apps have just won a jackpot with the latest changes!

After days of speculations and different opinions on the latest design updates, Facebook has finally rolled out new Page Timeline and put it in action on its Facebook for Business Page.

In the last few days many were speaking and speculating on the future of Custom Tabs. When Facebook announced on Monday Pages will get a new look, similar to personal profiles, screen shots provided have shown us Custom Tabs were missing. Visually at least, since the new layout features five textual page tab links (Timeline, About, Photos, Videos and More) but Custom Tabs, as they were presented previously, were missing. The first reaction was shock but Facebook spokesman explained that apps are there but will from now on be a part of the More menu with a drop down. Continue reading »

Tab Apps are alive and kicking!

Following recent Facebook’s updates on new Page design introduced on Monday, buzz around Tab Apps and fact that from now on these features will be placed under the More menu is not calming down.

Although Facebook stated their main intention with these changes is to “help Page admins find the tools they use most”,  it seems that Page managers are most concerned about the lack of Tabs.

Tab Apps

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Facebook organic reach reaches 0?

We have previously informed you that Facebook News Feed is getting new design and we said that new look will not influence marketers efforts and advertising side of Facebook. But…

The latest information published by Social@Ogilvy predict dramatic changes that will hit big brand pages soon. We are speaking about huge and serious drop of organic reach, which is predicted to even hit 0 in the nearest feature!

Brands' Organic Facebook Reach Drop

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Facebook News Feed new design – again?

Believe it or not, Facebook is changing News Feed design – again. One year ago Facebook rolled out a new design, introducing News Feed with bigger pictures and dynamic navigation bar. New design was rolled out to a fraction of its billion users, and their response was not good. They didn’t like it. Luckily, from yesterday those whose News Feed was “new” for a year will again get back a chance to have news displayed in an old way. New design will roll out globally over the next few weeks.

FB News Feed new design

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A new way to organize and optimize Facebook campaigns

On February 28 Facebook has announced that on March 4 they will begin rolling out a brand new way to organize, optimize and track advertising campaigns and their effectiveness. Since this is today, we are asking you to send us comments and feedback on any new changes you’ve noticed. If there are any actually.  

Until today Facebook’s advertising campaigns were divided in two sections – campaigns and ads. Now, Facebook has added a new, third element in this story, called “ad sets”. This means that from now on Facebook advertising will consist of 3 steps:

  1. Campaigns
  2. Ad sets
  3. Ads

How to advertise on Facebook

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Why Facebook bought WhatsApp?

Why Facebook bought WhatsApp

On February 19, 2014 Facebook has officially announced that it has reached a definitive agreement to take over popular mobile-messaging company WhatsApp for a staggering 19 billion dollars. This number is divided in 12 billion worth of Facebook shares, 4 billion in cash and additional 3 billion as motivation for employees not to leave the company. These are serious numbers which provoke a logical question: “Why Facebook decided to give so much money for this service having in mind that Facebook turned down WhatsApp co-founder Brian Action for job in 2009?”

Some say: “What goes around comes around”. In this case it really did.

Brian Action Tweet-WhatsApp

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