Tag Archives: advertising on Facebook

Facebook will expose ads Relevance Score

We all know that Google AdWords has Quality Score as one of their main ‘tools’ for checking the quality of ads served to their users. By checking keywords and landing pages triggered by selected keywords, Google evaluates ads from 1 to 10 and the higher the score is, the better the ad is. Logical. This is actually checking the quality of user experience because if user really got what he wanted when he clicked the ad, than this ad is successful and relevant. And good. And has higher ad position and costs less. Easy.

Facebook_Relevance_Score_new_metric_for_marketeers_2015

And now Facebook marketers will get something like this called “Relevance Score”. Again because Facebook’s main intention (as usual for everything they update) is to improve ads quality. Facebook is also using algorithms to calculate ads value and depending on these results they serve best ads and set right prices. The same logic as Google – the better the ad is its price is lower and it has higher relevancy resulting in better positioning. Continue reading »

A new way to organize and optimize Facebook campaigns

On February 28 Facebook has announced that on March 4 they will begin rolling out a brand new way to organize, optimize and track advertising campaigns and their effectiveness. Since this is today, we are asking you to send us comments and feedback on any new changes you’ve noticed. If there are any actually.  

Until today Facebook’s advertising campaigns were divided in two sections – campaigns and ads. Now, Facebook has added a new, third element in this story, called “ad sets”. This means that from now on Facebook advertising will consist of 3 steps:

  1. Campaigns
  2. Ad sets
  3. Ads

How to advertise on Facebook

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