Tag Archives: Atlas

People-based marketing and cross-device marketing done by Facebook

Facebook has decided to challenge Google for real! The latest announcement coming from Facebook says they are launching a new version of Atlas ad platform, acquired by Facebook last year from Microsoft. What does this mean and why are we saying that Facebook is challenging Google?

Well, as stated in blog post informing us on this latest update, Atlas ad platform has been completely rewritten and redesigned to not only get a new interface but new abilities as well. And these new abilities are those that are challenging Google’s AdSence seriously.


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