Facebook first announced its Audience Network on its f8 developer conference held in April this year in San Francisco. This mobile ad network attracted lots of attention since its main purpose, as said and explained, should be to enable marketers to utilize Facebook data to reach and target customers beyond Facebook. Since Facebook really has the best ad targeting capabilities this new mobile advertising platform was more than welcomed. And now finally Facebook officially said that this Audience Network is available to more marketers in the world.
After three years of pausing, Facebook held its first F8 conference since 2011 in San Francisco. For those not familiar with what F8 is, to explain shortly: F8 is conference dedicated mostly to developers and entrepreneurs which businesses have close ties to Facebook.
Facebook has used this conference in the past to make significant new feature announcements such as the Open Graph, Facebook Login and Timeline. As in the past, the same happened this time since Facebook used this opportunity to present new services and options coming from their ‘kitchen’.
Here are the latest innovations coming from the most powerful social media network. Continue reading