Is Calls-to-action button the second name for ‘peacemaking process’?
Facebook has recently released information that fan and business pages will get a new great feature to boost their desired actions. Yes, call-to-action buttons should be the second name for ‘peacemaking process’ between Facebook and fan pages which were more than frustrated by numerous algorithm changes which actually hit pages’ organic reach. And did it really hard.
The whole story started a long time ago and went step-by-step. We fallowed the whole process which eventually led to (not so) official (yet official) announcement that Facebook will (is) no longer free social network platform for business players. Continue reading