Facebook has recently announced one in a row of changes regarding the structure of advertising campaigns that should significantly improve control for advertisers. Read more HERE.
Facebook is obviously trying to improve its advertising ‘system’. Maybe because Facebook ads, especially those which main intention is to drive fan page Likes, have recently been criticized. The story behind this ‘criticism’ started in 2012 when Rory Cellan-Jones, BBC technology correspondent, decided to make a small experiment in order to explore the merits of Facebook advertising by setting a bogus bagel company online. He started this online business called VirtualBagel and made fan page on Facebook to promote it (Virtual Bagel LTD – https://www.facebook.com/VirtualBagel).