Facebook has announced yesterday that they are launching a brand new product for publishers called “Instant Articles”. The latest novelty coming from Facebook should help publishers create fast, interactive articles on Facebook. It will allow publishers to post content directly to Facebook and keep 100% revenue from ads they sell against their stories. This means that Facebook will start hosting content from publishers directly on its platform and the content published this way should load quickly on users’ mobile phones.
Yet again, Facebook is trying to improve user experience by improving the quality of content we see in our News Feeds. This time they’ve decided to make our News Feeds “friendlier”. What does this mean?
This means that the content published by your close friends will be prioritized over the content published by business pages. In other words, content from your close friends will be shown higher up and posts published by business pages will go down. So, you’ll see fewer of such stories now.
As we wrote in our previous articles, Facebook recently decided to remove all inactive accounts from fan pages’ Like count. And some pages really saw significant decline in numbers of Likes. Let’s dig deeper to see what preceded this action. Because we think this is just the final punch to (almost) all fake stuff on Facebook.
Many people have already written about new Facebook decision to change the way how fan page Likes are counted, starting with removing inactive accounts from Like count, and what we can expect. We’ve decided to give our version, with the reference to some past events that led to this action. We started discussing this subject in our previous article “Facebook is changing the way it counts Likes”, and now we’ll continue.
1. Why Facebook likes to change their game rules – frequently?
As we all know Facebook is updating its policies regularly, based on serious researches and surveys they conduct on regular basis. We all remember organic reach drop, click-bait articles restriction or like-gate ban. Facebook is not just restricting or banning things, but they also regularly improve this platform by introducing new apps or features like call-to-action button or new video features on pages. This is just the tip of an iceberg, for sure. So, the latest decision to clean their “playground” didn’t happen out of the blue. Without serious thinking and analyzing. Continue reading
If you’ve noticed the number of fans on your business fan page is lower than it used to be, don’t panic. It’s not your fault. This is a result of the latest action we can call “memorialized and voluntarily deactivated accounts cleansing”, done by Facebook. Facebook has announced they will update the way Page likes are counted by removing those ‘suspicious’ accounts. This action was officially announced March 5 in the article called “Making Page Likes More Meaningful”.
We recently wrote about changes Facebook started to introduce from 2013, which were all related to one thing – videos. And they all led to what we are witnessing now – native Facebook videos becoming the best organic reach generators!
Mark Zuckerberg recently announced Facebook’s Q4 2014 report showing some really interesting information especially about videos, saying that Facebook now reports 3+ billion video views on Facebook. PER DAY! Last November he even said that in 5 years most Facebook content would be video which is clearly true when we look at the numbers published in this last Q4 report.
We also quoted in our article what socialbakers.com published about the rise of FB videos which all definitely led to what has been now officially confirmed by socialbakers.com as well – native Facebook videos reach more fans than any other post type! Continue reading
We all know that Google AdWords has Quality Score as one of their main ‘tools’ for checking the quality of ads served to their users. By checking keywords and landing pages triggered by selected keywords, Google evaluates ads from 1 to 10 and the higher the score is, the better the ad is. Logical. This is actually checking the quality of user experience because if user really got what he wanted when he clicked the ad, than this ad is successful and relevant. And good. And has higher ad position and costs less. Easy.
And now Facebook marketers will get something like this called “Relevance Score”. Again because Facebook’s main intention (as usual for everything they update) is to improve ads quality. Facebook is also using algorithms to calculate ads value and depending on these results they serve best ads and set right prices. The same logic as Google – the better the ad is its price is lower and it has higher relevancy resulting in better positioning. Continue reading
Is Calls-to-action button the second name for ‘peacemaking process’?
Facebook has recently released information that fan and business pages will get a new great feature to boost their desired actions. Yes, call-to-action buttons should be the second name for ‘peacemaking process’ between Facebook and fan pages which were more than frustrated by numerous algorithm changes which actually hit pages’ organic reach. And did it really hard.
The whole story started a long time ago and went step-by-step. We fallowed the whole process which eventually led to (not so) official (yet official) announcement that Facebook will (is) no longer free social network platform for business players. Continue reading
All about Facebook updates that apply from January 1, 2015
If you haven’t noticed yet, Facebook is officially informing you about updates which will start to apply from January 1, 2015. Check your Globe icon at the top blue menu bar and look if you have received notification from Facebook. If yes, click to read what will be new. We are delivering just a slice of content.
At November 7 Facebook officially announced new tools for editing and controlling your News Feed content. They presented new features created to help users easily decide which content they want to see more and which content they don’t like and don’t want to see. They also introduced a survey enabling users to give Facebook feedback on which story types they like or dislike, thus helping Facebook to tweak its algorithm in order to more smartly understand which content to push more and which to pull back. The basic idea is to give the best News Feed user experience possible which is more than fine. If we don’t mention that from January 2015 people will see less of overly promotional content posts in their News Feed, decision directly connected to results Facebook has collected from submitted surveys. Decision which has direct impact on pages’ organic reach.